The Great Potato Challenge

Kamiakin and Kennewick Agriculture students participated in the "Great Potato Challenge" held at Columbia Basin College. This event was co-sponsored by CBCAg, Washington Business Week, The Washington State Potato Commission, AgriNorthwest, Big Bend Community College, AG Management, Ag in the Classroom and the Franklin County Conservation District to offer a one-day agribusiness training for high school students.

Students were introduced to the golobal and highly competitive nature of agriculture today, the career opportunities and the economic importance of export markets. In teams, students worked with an advisor to develop a marketing campaign to launch the Ranger Russet Curly Fry in China, a growing market for Washington potatoes and other argriculture products.

The students presented their campaigns at a Bidder's Conference where judges paid them "bidders dollars" for their presentations.

Pictured here are students working with their team and the final winners.